Cleantastic™ was founded in the 1990s with the strategic intent of using the franchise model to deliver a consistently high quality of commercial cleaning services to its client base. The company’s original founder and franchisor Stuart Beadle identified that the traditional approach to commercial cleaning had always delivered inconsistent results. Other cleaning companies were employing staff in a traditional manner with low wage structures, resulting in them struggling to consistently deliver exceptional commercial cleaning services. Commercial cleaning companies had a reputation for delivering a high level of service for a time but given the nature of the low remuneration paid to staff, standards would eventually slip. Seeing an opportunity for a superior commercial cleaning service, he did some testing and started the franchise, which quickly grew. The network was extended to Australia where there are currently over 800 franchisees. In 2013 Stuart moved to the USA to expand Cleantastic further internationally.
In 2007, the New Zealand Master Franchise was purchased by Tracey and Kevin Richardson. The doubled the size of the business and number of franchisees over a number of years. In late 2013 they purchased the Cleantastic Franchisors rights; brand, trademarks, system and intellectual property for New Zealand, from Stuart Beadle.
In 2005, Greg Paget and wife purchased the Auckland area Master Franchise. In early 2014 Greg took a 50% share in the New Zealand Master Franchise with Kevin and Tracey, while they retained full ownership of the Franchisor.
On 1 April 2019, Greg took full ownership of the New Zealand Master Franchise and the Franchisor. He now owns and operates Cleantastic wholly and independently from Australia and the other international Cleantastic locations.
Greg is dedicated to ensure the values, high standards, motivation and commitment to the Cleantastic brand continues from the New Zealand franchisees and staff. As a result of the specialist systems, high performance expectations and genuine support for staff and franchisees, the Cleantastic brand is well on the way to be renowned as the most successful franchise-based commercial cleaning company in New Zealand. Cleantastic wants to be judged by the business and wider community as fair, honest and trustworthy in everything they say and do.
Clients choose Cleantastic because they are assured of a high-quality clean every time by commercial cleaners who genuinely care.
So if you’d like to be part of our story, get in touch. We’d love to hear from you.